Monday, November 24 7:30 pm
McManus Room
Westporter and longtime marketing veteran Tim Manners will discuss his book, Relevance: Making Stuff That Matters, which outlines six principles that relevant brands live by. He recommends marketers give up the flashy practices of the last 50 years and instead focus on being more relevant, by showing customers how they can help solve their problems and improve customers' lives.
Books will be available for purchase and signing.
Author's website.
More about the book.
